Flight Delay Insurance Subscription Flow Redesign
Responsive web, Travel, Insurance, FinTech
1 PM, 1 UI/UX, 4 dev (Lead dev, Front-end, Back-end, DevOps)
Emilien MATTE (Co-founder, Digital Communication Manager)
4 months (Oct 2018 - Feb 2019)
Briefing, Optimisation of the subscription tunnel (Growth hacking), Proposition and definition of user journeys, Low-fi and Hi-fi prototyping
In case of a flight delay, customers of our E-merchants partner Cdiscount (Groupe Casino) who have subscribed an insurance product are immediately notified and reimbursed or provided access to VIP services.
With addition of new features, it's time to conduct a redesign of the subscription flow and convert more prospects into customers.